“I have been asked repeatedly why we don't take this product to something like Dragon's Den and make a fortune? We could, easily. For us, having walked the wards and spent time in NICU it's not about making money, it's about giving hope, restoring some balance, making little moments count, giving back some bonding time to families that have been robbed of it. That is why we do what we do.
Pop 'N' Grow as a charity stands for the little moments, tiny milestones, grams gained, calendar days ticked off, tender touches, micro baby massages, first booties, a hat that finally fits, a photo of a dressed baby...because we've been there. Deep down I think once you have been there, you never really leave. Some part of you wants to change the experience for the next Mum & Dad. That is how Pop 'N' Grow came about and this...this is who we are. '